International Sales Training
We have run international sales training sessions in many countries. Our approach is to tailor the training to the client's needs. This means tailoring to the market, product and services, as well as the participants in the room. It also means tailoring the length of session and the contents. We make sure the content fits your objectives. In this way you get exactly what you want.
If you're considering organising international sales training here are some key things to consider:
What cultural elements do you need to be aware of in the markets you are selling in? It is easy to assume that one approach will work for everywhere. But this is not necessarily correct. Selling in USA is very different from selling in UAE. The first step is to learn about the culture and then to adapt your approach.
Apart from the cultural aspects of different markets there may be market differences to consider. For example the maturity of a market may differ. How much the web is used for transactions may differ. the role of sales people and sales support may also vary.
Many organisations use English as their language to do business in internationally. But locally that may not be the case. At a sales manager level English may be spoken with ease. However at a sales and sales support level, English may not be spoken at all.
Deliver in local language
If some or all of the population to be trained do not have good English then delivery in local language can be considered.
One interesting option is for instant translation. This is where the course is delivered by one or more trainers who ensure a consistent way of delivery. Plus there is a translator who translates the session word for word, as it is delivered.
It is usually a good idea to design your sales training centrally and then adapt to different markets as is required.
Live Training is our method for bringing your sales people's work into the training room. They work on their accounts whilst learning about new sales techniques. For example, in our Account Management Training, your sales people bring details of a key account into the session. They work on it and apply new ideas to their key account.
We have run Live Training sessions in the following countries:
Pilots are always a good idea to test the design of your international sales training. Despite careful design there are always opportunities to improve. Running a pilot with a carefully selected group gives you the opportunity to test the training.
Sales Manager Pilot
Running a pilot with the sales managers is a great idea for a number of reasons.
- It results in the sales mangers being aware of the ideas and techniques their sales people are being trained in.
- You can include a coaching skills section to ensure the sales managers are aware of their responsibilities to follow up on the training.
It may be that the sales Manager Pilot is a shorter version, but it is invaluable to underpin the success of any sales programme,.
One to One Coaching
It is very typical for one or more countries to be ahead of others in terms of it's level of sales skills. To help the others One to One Coaching can be considered. This is where you give extra support to those sales teams that need it. We call it One to One but it may be One to Two or More. It just means those who would benefit from it, get the extra help they need.
Some examples of clients we have helped with international sales training
CellMark is a world player and specialist in industrial chemicals. We designed and delivered a one day territory management training session for the European team, delivered in Germany.
Gilead is an international Biotech business based in Foster City California with offices across the world. Therapeutic Specialists work with health care professionals to inform on the latest research results or product updates. We worked with Therapeutic Specialists in UK & Europe.
Edmiston is a world leader in the Super Yacht industry. Operating in high end yacht charter and purchase. With offices in New York, Monte Carlo and London as well as others. The sales team covers the world. We designed and delivered a two day account management course. Delivered in London with participants from UK, Europe & South America.
Countries where we have experience with international sales training
Participants from these countries
Training tailored to your needs
Our international sales training is designed to suit your needs. Yes we do have models and frameworks which we use in our training. See more on our Intellectual Property pages. But we adapt these to suit your business and your needs. This means we put them in the context of your business. Your sales people won't have to work out how things will apply because we do this for them.
International Sales Training Courses
Each of these courses we adapt and design to suit your needs. Just talk to us about your objective. What would you like your team to be doing differently? We will send you a proposal based on your needs.