Skip to content
Sales Training Specialists 0800 804 8086

Sales Training Specialists 0800 804 8086

Menu

  • Home
  • About
    • Customized Sales Training
    • International Sales Training
    • FAQs
    • Sales Training Consultants
    • Sales Training Courses
    • Sales Training Special Offers
    • TARGET Intellectual Property
      • Account Development Plan
      • ASKER Coaching Model
      • Body Language in Sales
      • Closing Skills Model
      • Live Training
      • Objection Handling Model
      • Personality Selling Model
      • Questioning Skills Training
      • Sales Checklist
      • Sales Management Checklist
      • Sales Management Model
      • Sales Presentation Model
  • Sales Courses
    • Online Sales Training
    • Basic Sales Training
    • Advanced Sales Training
    • Telephone Sales Training
    • Account Management Training
    • Key Account Management Training
    • Strategic Account Management Training
    • Territory Management Training
    • Retail Sales Training
    • Sales Presentation Skills Training
    • Sales Motivation Training
  • Sales Management Training
    • Online Sales Management Training
  • Free Sales Tips
  • Sales Coaching Training
    • Sales Coaching Training
    • Sales Management Training
    • Sales Process Training
    • Sales Team Consultation
    • Sales Techniques
  • Sales Blog
    • Subscribe
  • Other Training
    • Business Skills Training
    • Personal Change Training
    • Project Management Training
  • Contact
    • Contact us
    • Subscribe

Key Account Management Training

Key account management training

Our key account management training is ideal for those new to selling to key accounts. It is also a great refresher for those more experienced in the role.

In the training you will learn a great approach for managing your key accounts. It will train you on how to assess your key account’s vulnerabilities and opportunities. If it is a good account your competitors will be looking at it very carefully. You will learn what steps you could take to make your accounts more secure.

We use our LIVE training approach. This means analysing your actual live accounts. You will work with colleagues on your key accounts. Going forward you will be able to apply the methodology to any account in the future. So with our key account management training you will be able to apply these ideas to an actual account in the session.

Clients of our key account management training

key account management training sse
international sales training
key account management training
Previous
Next

Which roles are right for our key account management training?

This training is ideal for those sales people who focus on a small number of key accounts. We expect you to spend most of your time with just a few clients. Therefore the pre-course work is essential to getting the most from this training.

The training is ideal for those roles which have more of the ‘farmer’ than ‘hunter’ responsibility. That is, where you need to develop long term relationships to develop revenue.

These include:

Key account managers.

National account managers.

Regional managers.

National sales managers.

Ideas reviewed in this training

We cover a number of ideas in this training. These have been developed as our own IP (Intellectual Property), unique to Target Sales Training and other ITD Ltd brands. These ideas include the following:

key account management training

Personality Model

Our Personality Model helps you to build better relations with key contacts, especially those with more challenging personalities.

key account management training

Development Plan

The Target Account Development Plan is a simple and effective tool to better plan your activity with your key accounts.

Key account management training overview

Pre course

The course involves each participant working on one of their key accounts. Part of this includes a pre-course task of analysing the account. This is done with a SWOT analysis which we review in the training. The other part of the pre-course work is to make sure you have all the necessary data relevant for that account, to access during the training.

Course agenda

  • Participant introductions and objectives.
  • The purpose of the training.
  • Individual key account presentations.
  • SWOT results
  • Initial observations of key accounts.
  • Target Development Plan.
  • Personality Model and your key account.
  • Product / Service Matrix.
  • Identifying opportunities for development.
  • Key account strategies
  • Strategic relationships in Key accounts
  • Possible actions to develop the account.
  • Personal action plans

Post course

Each participant receives an email summarising their actions which is copied in to their manager. They also have access to the training consultant for follow up. Plus they receiver further ideas via our sales blog. You can also access our sales coaching for individual follow up. Click here for more details.

Call us via the ITD switchboard on +44 (0)800 804 8086 to discuss how our key account management training could help your organisation

Make an equiry

Other Sales Training ideas

  • Basic Sales Training
  • Advanced Sales Training
  • Telephone Sales Training
  • Account Management Training
  • Territory Management Training
  • Retail Sales Training
  • Sales Coaching

Other Soft Skills Training

selling benefits

If you’re looking for other business skills training take a look at our mother site at www.itd.com. You’ll find lots of soft skills training ideas.

Page last updated May 2019

Search

Make an Enquiry

Free Sales Tips

Free Download 100 Sales Tips

Please wait...
Loader
CAPTCHA Image
[ Different Image ]

Copyright © 2021 Sales Training Specialists 0800 804 8086. Powered by WordPress. Theme: Spacious by ThemeGrill.